Marketing Associate


 

Full Time - Princeton, New JERSEY

We are looking for an outgoing and energetic Marketing Associate to join our glasssquid.io team. The Marketing Associate will be primarily responsible for developing new organic and paid content and assisting in the development and implementation of growth strategies.

The Marketing Associate will also be involved in engaging within the cyber security communities to assist with branding and niche authority within the community. 

The ideal candidate should have a creative background in order to generate content, but also a genuine interest and intellectual curiosity for information technology and cyber security. 

Responsibilities:

  • Lead the setting of brand standards, mission, and goals.

  • Collaborate in the creation of SEO, content, and design strategies.

  • Lead in the development and implementation of growth strategies.

  • Collaborate to generate digital and print advertising material.

  • Conduct market research to identify new opportunities.

  • Coordinate to create advertising material (e.g. ad copy & newsletters).

  • Perform clerical and administrative duties as needed.

Content Marketing and Social Media Management:

  • Manage all social platforms and customer outreach campaigns. 

  • Strategize and compose compelling copy write and product messaging to be shared on all social channels.

Project Management:

  • Drive various projects and manage dates and schedule to ensure timely completion.

Product and Market Knowledge:

  • Continually develop product, market, and competitor knowledge through  competitive research, analyzing benchmarking data, SEO, editorial, author, and customer communication.

  • Assist in the research of and implementation of marketing tools to support our promotional projects (automation software, social media scheduling etc).

  • Maintain an in-depth understanding of industry and its position in the market.

Customer/Author Relations:

  • Act as representative of the company when dealing with potential or existing customers and within the cyber security community.

  • When communicating with customers and within the cyber security community, take appropriate actions to ensure they have a positive experience with, and image of the company. 

  • Work closely with sales and marketing teams to identify opportunities for new client acquisition.


Requirements:

Education:

  • Bachelor’s degree in digital marketing, design, business, or relevant field preferred.

  • 2 years’ previous experience as a marketing associate, marketing assistant, or related position.

Experience:

  • Experience with SEO/SEM campaigns and digital tools.

  • Ability to stay up-to-date on the latest industry trends; able to articulate trends and potential clearly and confidently.

  • Excellent verbal and written communication skills.

  • Exceptional communication and presentation skills.

  • Graphic Design

  • Organic Content Creation

Tools:

  • Knowledge of marketing digital tools and techniques.

  • Willingness and adaptability in order to learn new tools and skills.

  • Computer skills, including Microsoft Office Suite, Google Ads & Analytics.

  • Experience with the Adobe Creative Cloud (e.g. Photoshop & Illustrator).

  • Social Media Channels (eg. Facebook, LinkedIn, Twitter, & Youtube).

  • Facebook Ads

  • MailChimp

  • Squarespace.

 

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